July 10th, 2010

Successful international online trader Amazon.co.uk has launched an online grocery service in the United Kingdom. Initially the service offers a range of 22,000 grocery items and free, unlimited one-day delivery.

While not competing with the fast delivery services of existing supermarket online traders such as Waitrose, Tesco, Asda and Sainsbury’s, Amazon is expected to increase competition in the £3.5 billion direct grocery market. This market is expected to double within the next five years, especially as more operators are attracted to it.

The Amazon offer includes a wide range of leading brands as well as catering to specialist categories such as gluten free, vegan, kosher and organic.

Shoppers are required to join the service, paying an annual fee of £49 to secure their free delivery service.

Launching the service, Amazon’s newly appointed grocery director, James Leeson, said: “Amazon.co.uk’s aim is to be the place where customers can find and discover any product they want to buy online.”

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