Pernod Ricard will open a new visitors centre at its Brancott Estate property in Marlborough in time for the Rugby World Cup later this year. Titled the Brancott Heritage Centre, the tasting and retail centre includes a 40 seat restaurant and is the first rural location for a promotion facility amongst Pernod Ricard’s New Zealand properties.
Until now, Pernod Ricard has had all of its promotional facilities in industrial locations; in Marlborough, Hawkes Bay and Gisborne. The Brancott facility is branded with the name of the company’s best known Marlborough vineyard and site of the annual Marlborough Wine Festival.
Brancott is also new brand name for Pernod Ricard-owned Montana, replacing the Montana brand on all export wines. Brancott is also one of the principal sponsors of the 2011 Rugby World Cup.
Fabian Partigliani, managing director of Pernod Ricard New Zealand, says of the new facility that it “… combines the best of what Marlborough and New Zealand has to offer – a cutting edge New Zealand design, integrated into the natural landscape with an elevated majestic view and award-winning signature wines. Utmost care has been taken to honour both the site and our heritage, so that all who visit are left with a unique and memorable experience.”
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