Sales of quinoa increased by almost 60 per cent at Coles after it featured on an episode of Masterchef Australia; and have more than doubled at Woolworths over the past year. However interest in the grain is now so high, that supermarkets are finding it difficult to source certain varieties. These include black and red quinoa, both of which are in short supply due to cold weather affecting crops in Bolivia and Peru.
A tiny seed much like couscous, quinoa has become a favourite with healthy eaters and food enthusiasts alike due to the fact it is high in protein and low in fat; as well as being gluten-free, having a low-gylcemic index and containing magnesium, calcium, potassium, fibre, riboflavin and manganese. Many top chefs also use it in their cooking.