The new peanut butter brand 100% Nutz is gaining traction in supermarkets in spite of efforts to undermine its presence by established producers. The company launched in 2008 and has been a successful participant in food expos since it began producing its Australian sourced peanut operation.
Operating under the marketing pitch that its product is “just like old fashioned peanut butter”, the brand began appearing in specialist artisan food outlets through 2009 before breaking into the supermarket trade in 2010. Efforts by existing peanut butter brands to starve the company of retail momentum through price cutting and other capital intensive sales ploys have so far failed.
The entirely natural nut content of 100% Nutz makes the product suitable for vegetarians and coeliacs, and is also an option for most diabetic diets. In 2010 it won the Healthier Choice Award at the NZ Food Awards.
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As a company that has been making NZ peanut butter for a couple of years longer than these guys, I have to assure anyone who is interested that it wasnt us doing this nasty
price cutting and other capital intensive sales ploys
Nope. We are happy just to make the best peanut butter we can and have our customers make their own choice.
Speaking of which, if you havent tasted our peanut butter, give it a shot.
Its worth eating.
Thanks
Puc
Picot Productions Ltd