One of the world’s leading wine innovators and Australia’s leading champion of cool climate viniculture, Ross Brown, has said the next world wine fashion leader will be pinot noir. This is good news for New Zealand, which has established a strong international reputation for its pinot noir already, with pinot noir already the most widely planted red wine variety in the country.
Ross Brown, recent retired managing director of Victoria winery Brown Brothers, was speaking on the final day of the International Cool Climate Symposium being held in Hobart, Tasmania. He said that fashion trends in wine were set by technological development as well as consumer tastes, with pinot noir strong on both counts.
“The technical changes of being able to make pinot noir open, accessible and generous to consumers will help make it successful – the pinot noir category has now got some scope to it,” he said.
Claiming that wine fashions go in 15 year cycles, after two cycles of whites leading fashion trends, with sauvignon blanc following chardonnay, it was time for another red wine. Of all the candidates, Brown believes pinot noir is best suited to claim the lead over the next 15 years.
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