A fast food exhibition in Paris sounds like an oxymoron, but last week the city of light played host to Le Sandwich and Snack Show, but instead of the expected line-up of greasies and sugary dough-like products there was a tour de force of culinary immediacy.
With a French take-away market now reputed to be worth €32 billion annually, there is certainly a place for such a show. But the French delivered as many star quality chefs as they did fries to their concept of the sandwich.
Instead of the colonel’s frying chicken and the golden arches there was a host of such names as le Grand Véfour’s Guy Martin and Paris’ chef of the moment, Jean-François Piège. Their sandwiches are baguettes stuffed with truffles, foie gras and goat cheese.
Any visitor to Paris’ great department stores like le Bon Marché will be well aware of the standard of sandwich Parisiennes expect, so this fast food fair was something special for those who were expecting sausage rolls.
The show attracted more than 12,000 visitors during its two-day stint last week.
Related posts:
