Nestlé project to protect allergy sufferers through mobile IT.
Nestlé is cooperating in a development project at Deakin University, Melbourne, to produce an application that delivers information of food contents to allergy sufferers.
The proposed application is set for an iPhone trial in which consumers can scan food label barcodes to ascertain if there are any ingredients to which they may be allergic.
The iPhone will ultilise a food ingredients database which is built and maintained voluntarily by food producers, and will include other information such as content weights, packaging materials and recommended retail prices.
As the system is currently outside food labelling regulations in Australia and New Zealand there is no official regulatory oversight of the system, and therefore no independent evaluation of its accuracy. It is also totally dependent on the degree of buy in by food producers other than Nestlé.