In a statement to US media, the Coca-Cola Company has declared its intention to lower calorie levels in its soft drinks and other products.
Following the announcement of its latest results, showing a 4% increase in sales volumes for the first quarter of the year, Coca Cola has announced that it will refranchise its US bottling operations. This is a reversal of previous policy, which saw the company purchase all its franchised bottling facilities in 2010.
Three influential Australian public health organisations have combined in the wake of Coca Cola’s advertising programme launched in the US to promote their positive sugar drink message. The Australian Cancer Council, Diabetes Australia and the National Heart Foundation of Australia have joined forces to launch the “Rethink Sugary Drinks” campaign across the Tasman.
It looks as if the hot sugar wars are heading our way, as Coca-Cola makes its first large scale attack on public policy in the United States with its launch of a hard hitting advertising campaign claiming it is doing its bit fighting the obesity epidemic and you can eliminate the calories in a Coke by having a good laugh. No, I don’t think there is intended irony in that claim, as Coca-Cola is not noted for self-deprecating humour, but seriously, is sugar soaked soft drink really the evil demon it is portrayed to be by public health advocates, or is it just the biggest, and easiest, target for gratuitous institutional control?
Coca-Cola will next week launch its own television campaign refuting claims that soft drink is directly linked to the current obesity epidemic. The company has made a series of two-minute television advertisements asserting that weight gain is a result of consuming too many calories from many different sources, not just soda (soft drinks). The company also highlights its shift towards low calorie alternatives, such as Diet Coke.
Following mass consumer excitement that has seen more than 160,000 New Zealanders engage in its ‘Share a COKE’ campaign, COKE is inviting people to vote on the 50 new names to be shared on COKE bottles.
Coca-Cola Amatil has renewed its interest in the trans-Tasman beer business by concluding a deal with winemaker, Casella.
Recycling organisation LoveNZ has branched out to include cartons and cups in its waste recycling stations.
The case of a Coca-Cola addict’s death currently before the Otago-Southland coroner has prompted evasive action from the giant pop producer.
Both Coca Cola and PepsiCo have changed the ‘secret’ formula of their famous beverages following a change in California food safety legislation.
Australian based drinks company Coca-Cola Amatil has hinted it could be interested in the New Zealand beer market.
Coca-Cola UK has launched plant-based plastic bottles for all of its 500ml pop production.